1. Find a PR contact (name and phone number)
2. Check basic facts about the company (name a top executive, and state the address of the company’s headquarters)
3. Check the company’s ‘spin’ on events (what kind of news would most affect/concern the company?)
4. Check financial information (any of the following: the company's yearly earnings/projections/budget etc.)
5. Download images to supplement a story (each company’s description on your blog must be accompanied by a representational image from the Web site)
6. The Web site address
COMPANY 1: Time Warner Inc.
1) PR Contact:
Corporate Communications Mark Harrad (203) 328-0613 Maureen Huff (203) 328-4807
1) PR Contact:
Corporate Communications Mark Harrad (203) 328-0613 Maureen Huff (203) 328-4807
2) Top executive: Richard D. Parsons is the Chairman of the Board and CEO of Time Warner Inc.
Address of company’s headquarters:
Time Warner Inc.
One Time Warner Center
New York, NY10019-8016
212.484.8000
Address of company’s headquarters:
Time Warner Inc.
One Time Warner Center
New York, NY10019-8016
212.484.8000
3) company’s spin on events:
Time Warner Cable Inc. to Host Business Update Conference CallFebruary 26, 2007
NEW YORK – Time Warner Cable Inc. will host a conference call for investors on Wednesday, February 28, 2007, beginning at 10:00 am ET, to discuss its business and its outlook for 2007.
4) Financial information:
In 2006 and 2007, Time Warner plans to reduce costs by $1 billion across their businesses. Time Warner Cable anticipates its 2007 full-year Free Cash Flow will be in the range of $800 million to $1 billion.
Time Warner Cable Inc. to Host Business Update Conference CallFebruary 26, 2007
NEW YORK – Time Warner Cable Inc. will host a conference call for investors on Wednesday, February 28, 2007, beginning at 10:00 am ET, to discuss its business and its outlook for 2007.
4) Financial information:
In 2006 and 2007, Time Warner plans to reduce costs by $1 billion across their businesses. Time Warner Cable anticipates its 2007 full-year Free Cash Flow will be in the range of $800 million to $1 billion.
5)
6) Website: http://www.timewarner.com/corp/
COMPANY 2: Verizon
1) Corporate Strategy, PolicyJim Gerace908-559-7508James.Gerace@VerizonWireless.com
PR contact: Bobbi Henson, 972-718-2225
1) Corporate Strategy, PolicyJim Gerace908-559-7508James.Gerace@VerizonWireless.com
PR contact: Bobbi Henson, 972-718-2225
2) Top Executive: Ivan G. SeidenbergChairman and Chief Executive Officer
Headquarters Address:
Verizon Communications Inc.
1209 Orange Street, in the City of Wilmington, County of New Castle
3) news release:
NEW YORK - The standard for consumer and small-business Internet access is going up again with Verizon's introduction Monday (Feb. 26) of an up-to-50 Mbps FiOS Internet service in parts of five counties in the Tampa, Fla., area. This marks the sixth state where Verizon, the company building the nation's most advanced digital all-fiber-optic network, is now providing this unprecedented speed.
PR contact: Bobbi Henson, 972-718-2225
Headquarters Address:
Verizon Communications Inc.
1209 Orange Street, in the City of Wilmington, County of New Castle
3) news release:
NEW YORK - The standard for consumer and small-business Internet access is going up again with Verizon's introduction Monday (Feb. 26) of an up-to-50 Mbps FiOS Internet service in parts of five counties in the Tampa, Fla., area. This marks the sixth state where Verizon, the company building the nation's most advanced digital all-fiber-optic network, is now providing this unprecedented speed.
PR contact: Bobbi Henson, 972-718-2225
4) For the year 2006, Verizon reported earnings of $6.2 billion.
5)
6) <http://www22.verizon.com/>
COMPANY 3: SONY
1) PR contact: Corporate PR - Public Relations Department
Sony Corporation 03-5448-2200
COMPANY 3: SONY
1) PR contact: Corporate PR - Public Relations Department
Sony Corporation 03-5448-2200
2) Top Executive: Chairman and CEO Howard Stringer
Headquarters Address: 1-7-1 Konan, Minato-ku, Tokyo 108-0075, Japan
Headquarters Address: 1-7-1 Konan, Minato-ku, Tokyo 108-0075, Japan
3) Spin on Events:
January 5,2007
Sony Corporation announced the introduction of the sub brand name "x.v.Color", and its compliance logo, for products which conform to "xvYCC", the international standard for wide color space within moving images. Going forward Sony will promote "x.v.Color" among the industry as a unified brand name borne by future compliant products.
January 5,2007
Sony Corporation announced the introduction of the sub brand name "x.v.Color", and its compliance logo, for products which conform to "xvYCC", the international standard for wide color space within moving images. Going forward Sony will promote "x.v.Color" among the industry as a unified brand name borne by future compliant products.
4) Financial Info.: Consolidated Sales and Operating revenue in the year 2005 were 7,510,600 million yen
5) 
COMPANY 4: APPLE
1) PR contact:
Katie CottonVice President of Worldwide Corporate Communications
katiec@apple.com
Natalie KerrisApple(408) 974-6877mailto:974-6877nat@apple.com
1) PR contact:
Katie CottonVice President of Worldwide Corporate Communications
katiec@apple.com
Natalie KerrisApple(408) 974-6877mailto:974-6877nat@apple.com
2) Top Executive: Steve Jobs CEO, AppleHeadquarters Address:
Apple
1 Infinite Loop
Cupertino, CA 95014
408.996.1010
Apple
1 Infinite Loop
Cupertino, CA 95014
408.996.1010
3) Spin on Events:
Cisco and Apple Reach Agreement on iPhone Trademark
SAN JOSE and CUPERTINO, California—February 21, 2007—Cisco and Apple® announced that they have resolved their dispute involving the “iPhone” trademark. Under the agreement, both companies are free to use the “iPhone” trademark on their products throughout the world. Both companies acknowledge the trademark ownership rights that have been granted, and each side will dismiss any pending actions regarding the trademark. In addition, Cisco and Apple will explore opportunities for interoperability in the areas of security, and consumer and enterprise communications. Other terms of the agreement are confidential.
Cisco and Apple Reach Agreement on iPhone Trademark
SAN JOSE and CUPERTINO, California—February 21, 2007—Cisco and Apple® announced that they have resolved their dispute involving the “iPhone” trademark. Under the agreement, both companies are free to use the “iPhone” trademark on their products throughout the world. Both companies acknowledge the trademark ownership rights that have been granted, and each side will dismiss any pending actions regarding the trademark. In addition, Cisco and Apple will explore opportunities for interoperability in the areas of security, and consumer and enterprise communications. Other terms of the agreement are confidential.
4) Financial Info.: Apple’s financial results for its fiscal 2006 third quarter ended July 1, 2006. The Company posted revenue of $4.37 billion and a net quarterly profit of $472 million, or $.54 per diluted share.
5) 
6) website: <http://www.apple.com/investor/ >
COMPANY 5: Nike
1) PR contact: Members of the press with media related inquiries may call (US) 1-212-367-4447. This phone is answered during business hours (EST) and is also checked frequently for messages.
1) PR contact: Members of the press with media related inquiries may call (US) 1-212-367-4447. This phone is answered during business hours (EST) and is also checked frequently for messages.
2) Top Executive:
Philip H. Knight, Chairman of the Board of DirectorsMark Parker, President & Chief Executive Officer, NIKE, Inc.Charlie Denson, President, NIKE Brand
Headquarters Address:
Nike World HeadquartersOne Bowerman DriveBeaverton, OR 970053)
Philip H. Knight, Chairman of the Board of DirectorsMark Parker, President & Chief Executive Officer, NIKE, Inc.Charlie Denson, President, NIKE Brand
Headquarters Address:
Nike World HeadquartersOne Bowerman DriveBeaverton, OR 970053)
3)Spin on Events:
NikeGO Head Start Comes to Charleston, WV to Fight Childhood Obesity Epidemic
One of 12 New Cities For NikeGO Head Start Campaign in 2006-2007
Charleston, WV (13 February, 2007) – Charleston is the latest stop for NikeGO Head Start, a first-of-its-kind initiative to get kids physically active starting at a young age. Nike and the National Head Start Association (NHSA) along with SPARK (Sports, Play and Active Recreation for Kids) announced today that Charleston is one of 12 new sites where the program will be offered in 2006-2007. The NikeGO Head Start training for Charleston is taking place through the Kanawha County Schools Head Start and will be conducted at the Coonskin Park Clubhouse at Coonskin Drive in Charleston, WV. The training will take place on Wednesday, February 14, 2007 starting at 8:30 a.m.
NikeGO Head Start Comes to Charleston, WV to Fight Childhood Obesity Epidemic
One of 12 New Cities For NikeGO Head Start Campaign in 2006-2007
Charleston, WV (13 February, 2007) – Charleston is the latest stop for NikeGO Head Start, a first-of-its-kind initiative to get kids physically active starting at a young age. Nike and the National Head Start Association (NHSA) along with SPARK (Sports, Play and Active Recreation for Kids) announced today that Charleston is one of 12 new sites where the program will be offered in 2006-2007. The NikeGO Head Start training for Charleston is taking place through the Kanawha County Schools Head Start and will be conducted at the Coonskin Park Clubhouse at Coonskin Drive in Charleston, WV. The training will take place on Wednesday, February 14, 2007 starting at 8:30 a.m.
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